Publicacións (70) Publicacións de MARIA DE LA CONCEPCION VARELA NEIRA

2024

  1. How to successfully adapt distribution strategy in exporting? The moderating effects of commitment and responsiveness

    International Marketing Review

2023

  1. Social Media Followers: The Role of Value Congruence and the Social Media Manager

    Smart Innovation, Systems and Technologies

  2. Social media managers’ customer orientation, service climate and social media followers’ willingness to pay: moderated mediation model with triadic data

    European Journal of Marketing, Vol. 57, Núm. 4, pp. 1130-1160

  3. Social media marketing system: conceptualization, scale development and validation

    Internet Research, Vol. 33, Núm. 4, pp. 1302-1330

2022

  1. Understanding Consumer Adoption of Mobile Banking: Extending the UTAUT2 Model with Proactive Personality

    Sustainability (Switzerland), Vol. 14, Núm. 22

2021

  1. Numerical Analysis of Electromagnetic Fields

    Power Systems (Springer Science and Business Media Deutschland GmbH), pp. 489-511

  2. Poster: Technique of Active Online Training: Lessons Learnt from EngiMath Project

    Advances in Intelligent Systems and Computing

  3. Study to find out the perception that first year students in engineering have about the Computational Thinking skills, and to identify possible factors related to the ability of Abstraction

    Heliyon, Vol. 7, Núm. 2

2020

  1. Análisis empírico de los factores que influyen en la intención de compra a través de redes sociales

    XXX Jornadas Luso-Espanholas de Gestão Científica: cooperação transfronteiriça. Desenvolvimento e coesão territorial. Livro de resumos

  2. Bringing Mathematics to Engineering: Online Learning-Teaching Model

    Proceedings - 2nd International Conference on Mathematics and Computers in Science and Engineering, MACISE 2020

  3. Comportamento de compra no comercio móbil: a importancia dos trazos de personalidade

    Revista galega de economía: Publicación Interdisciplinar da Facultade de Ciencias Económicas e Empresariais, Vol. 29, Núm. 3, pp. 178-200

  4. Designing and projecting a wind generator based on the emplacement: Power coefficient

    International Journal on Technical and Physical Problems of Engineering, Vol. 12, Núm. 4, pp. 91-96

  5. On-line course on engineering mathematics: Students' experience with pilot course material

    SEFI 48th Annual Conference Engaging Engineering Education, Proceedings

  6. Particular case of big data for wind power forecasting: Random forest

    International Journal on Technical and Physical Problems of Engineering, Vol. 12, Núm. 1, pp. 25-30

  7. The influence of consumer personality traits on mobile shopping intention

    Spanish journal of marketing-ESIC, Vol. 24, Núm. 3, pp. 331-353

  8. Unha análise empírica dos factores que inflúen no boca a boca electrónico nas redes sociais tras unha promoción de marca

    Revista galega de economía: Publicación Interdisciplinar da Facultade de Ciencias Económicas e Empresariais, Vol. 29, Núm. 1, pp. 1-18

  9. Virtual Power Plants and Virtual Inertia

    Power Systems (Springer Verlag), pp. 87-113

2019

  1. Development of a Mathematics On-line Project in Engineering Education

    Open Education Studies, Vol. 1, Núm. 1, pp. 257-261

  2. Herramientas de gamificación en la docencia universitaria: Una aplicación de Kahoot en Investigación Comercial

    Innovación e investigación en la educación universitaria (Educación Editora), pp. 519-524

  3. High-Performance Work Systems and Work-Role Performance: A Multilevel Moderated Mediation Model

    Performance Improvement Quarterly, Vol. 32, Núm. 1, pp. 77-101