Publicacións nas que colabora con EMILIO RUZO SANMARTIN (3)

2024

  1. Boosting Customers’ Co-Creation in Open-Source Software Environments: The Role of Innovativeness and a Sense of Community

    Journal of Theoretical and Applied Electronic Commerce Research, Vol. 19, Núm. 3, pp. 2476-2496

  2. How to successfully adapt distribution strategy in exporting? The moderating effects of commitment and responsiveness

    International Marketing Review, Vol. 41, Núm. 6, pp. 1218-1241