Impacto del COVID-19 en la televisión en España: contenidos, audiencias, soportes y estrategias de producción

Resumo

Palabras-clave: televisión; covid-19; audiencias; programación televisiva; newsmaking Abstract: This article analyses, in a first exploratory approach, the changes in television in Spain produced by the effects of the COVID-19 crisis, with a particular focus on the alterations in audience numbers and habits, in content production, programming, platform and advertising environments. The study is based on literature review around the impact of COVID-19 on communication and the interpretation of reports from relevant agencies and institutions on the impact of confinement on television. The results of the research reveal an abrupt increase in audiences and consumption on traditional televisions and streaming platforms, both paid and free. En este nuevo contexto, los PSM (Public Service Media o Medios de Servicio Público) sufrirán una disminución de los ingresos publicitarios que se verá parcialmente amortiguada por un incremento en los suscriptores a servicios over-the-top (OTT) afiliados (Osborne Clarke, 2020).