Supermercados de la información en la era de la transrealidad

Abstract

This paper provides an overview of the new mechanisms of interaction and participation among the media and citizens in the Network Society. We will see how in the transreality era in which the space-time limits are diluted, new authors and voices arise to contribute to stretch the long tail that paradoxically feeds the head of the market and contributes to keep traditional structures of dominion and power. We will also analyze how the expected feedback, far from achieving an emancipator function is a basic tool in order to control the users that have pro-vided their privacy to big corporations in exchange for visibility and attention. And the strategy of un-professionalization of journalism and the mutation of the media in simple aggregators as a way to absorb, control and exploit the long tail as well as it describes the intermediary role of new influencers in the new relationships between the media and the citizens