Research project
XUGA21104A94
Percepción de las extensiones de marca. Su influencia en la toma de decisión del consumidor
date_range
Duration: from 12 January 1995 to 12 January 1996
(12 months)
Finished
With a Public character. It has been granted under a regime of Competitive.
Researchers
JESUS
VARELA MALLOU
Leader