Publications in collaboration with researchers from Universidade de Vigo (4)

2017

  1. Impression Management Tactics and Performance Ratings: A Moderated-Mediation Framework

    Journal of Business-to-Business Marketing, Vol. 24, Núm. 1, pp. 19-34

2010

  1. Competitive reaction to the introduction of a new product: An exploratory market signalling study

    Journal of Strategic Marketing, Vol. 18, Núm. 5, pp. 379-394

  2. Prácticas organizativas y comportamiento de los empleados "Frontline" en hoteles: efecto moderador de la pertenencia a una cadena

    XXII Congreso Nacional de Marketing: Oviedo, del 22 al 24 septiembre de 2010 (ESIC Editorial), pp. 223

2005

  1. Understanding the probability of response to competitive actions

    Marketing Intelligence and Planning, Vol. 23, Núm. 5, pp. 455-469