SANDRA
CASTRO GONZALEZ
Profesora titular de universidade
Universidad del País Vasco/Euskal Herriko Unibertsitatea
Lejona, EspañaPublicacións en colaboración con investigadores/as de Universidad del País Vasco/Euskal Herriko Unibertsitatea (12)
2024
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Are self-sacrificing employees liked by their supervisor?
Eurasian Business Review, Vol. 14, Núm. 1, pp. 257-284
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Drivers of consumer’s willingness to pay for fair trade food products: the role of positive and negative emotions
International Review on Public and Nonprofit Marketing, Vol. 21, Núm. 1, pp. 131-154
2023
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Building food consumer loyalty through economic corporate social responsibility: the moderating effects of environmental and social dimensions
Journal of Environmental Planning and Management
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Fair Trade: A Path Towards Responsible Consumption and Sustainability. The Case of Medicus Mundi
Springer Business Cases (Springer), pp. 293-307
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Fostering creative selling through ethics. An emotion-based approach
Business Ethics, Environment and Responsibility, Vol. 32, Núm. 1, pp. 211-225
2021
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Corporate social responsibility, emotions, and consumer loyalty in the food retail context: Exploring the moderating effect of regional identity
Corporate Social Responsibility and Environmental Management, Vol. 28, Núm. 2, pp. 648-666
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Influence of companies´ credibility and trust in corporate social responsibility aspects of consumer food products: The moderating intervention of consumer integrity
Sustainable Production and Consumption, Vol. 28, pp. 129-141
2019
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Corporate social responsibility and consumer advocacy behaviors: The importance of emotions and moral virtues
Journal of Cleaner Production, Vol. 231, pp. 846-855
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Data to model the influence of CSR on consumer behaviors: A process approach
Data in Brief
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Geographical indication food products and ethnocentric tendencies: The importance of proximity, tradition, and ethnicity
Journal of Cleaner Production, Vol. 241
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Responsible leadership and salespeople's creativity: The mediating effects of CSR perceptions
Sustainability (Switzerland), Vol. 11, Núm. 7
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Trusting and being trusted: Examining the influence of supervisor propensity to trust on salesperson turnover
Personnel Review, Vol. 49, Núm. 6, pp. 1213-1231