PAULA
ALVAREZ GONZALEZ
Profesora contratada doutora
Ana
Dopico Parada
Publicacións nas que colabora con Ana Dopico Parada (2)
2024
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What do consumers care about when purchasing experiential packaging?
British Food Journal, Vol. 126, Núm. 5, pp. 1887-1903
2021
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Building value with packaging: Development and validation of a measurement scale
Journal of Retailing and Consumer Services, Vol. 63