The Challenge of Audiences as (re)Active Drivers of Journalistic Change

  1. Ana-Isabel Rodríguez-Vázquez 1
  2. María-Cruz Negreira-Rey 1
  3. Xosé López-García 1
  1. 1 Universidade de Santiago de Compostela
    info

    Universidade de Santiago de Compostela

    Santiago de Compostela, España

    ROR https://ror.org/030eybx10

Journal:
Comunicar: Revista Científica de Comunicación y Educación

ISSN: 1134-3478

Year of publication: 2024

Issue Title: Empowered and hyper(dis)connected audiences: Actors, contexts, experiences and educommunicative practices

Issue: 78

Pages: 132-143

Type: Article

DOI: 10.58262/V32I78.11 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Comunicar: Revista Científica de Comunicación y Educación

Abstract

La digitalización ha ampliado las fronteras del campo periodístico construido durante más de un siglo y ha obligado a revisar las cuestiones relacionadas con los medios, el periodismo y las esferas públicas. En este artículo partimos del objetivo general de revisar y analizar el escenario complejo en el que se desarrolla el periodismo y el periodismo digital, que afecta a medios matriciales y nativos digitales, la profesión y la ciudadanía, que como audiencia ocupa una posición cada vez más central. Para ello se analizan los principales ejes y actores que impulsan la metamorfosis del periodismo digital para valorar sus funciones y relevancia empleando la técnica del grupo de discusión de académicos y profesionales del área. La investigación se enfoca, en una segunda fase, en el estudio de las audiencias y su relación con el periodismo a través de una revisión sistematizada de literatura. Los resultados evidencian que los públicos son uno de los motores principales en el impulso del periodismo. Situarlos en el centro de la estrategia periodística implica entender sus necesidades, ofrecer contenido de calidad, promover la transparencia y credibilidad, y alfabetizar desde la base para un consumo crítico de medios. Priorizar a las audiencias es fundamental para establecer una relación sólida y duradera basada en la confianza, un atributo esencial para el éxito y la sostenibilidad del periodismo en la era digital.

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