Comunicação ambiental para o século XXI

  1. García, José Sixto 1
  2. Santiso, María Salgueiro 1
  1. 1 Universidade de Santiago de Compostela, Espanha
Revista:
Comunicação & Educação

ISSN: 0104-6829 2316-9125

Año de publicación: 2010

Título del ejemplar: Comunicação e escola: pesquisando jovens professores

Volumen: 15

Número: 2

Páginas: 69-76

Tipo: Artículo

DOI: 10.11606/ISSN.2316-9125.V15I2P69-76 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Comunicação & Educação

Objetivos de desarrollo sostenible

Resumen

There is an increasing awareness on the need of protecting and caring for the environment. Organizations perform work through campaigns to raise awareness of the public opinion. This papermakes a conceptual approach to the strategies, tools and mechanisms that are integrated within this kind of ecologicalCommunication and realizes that it is an useful, updated and effective tool to build messages with efficient and persuasivepotential for a triple benefit Management: for the user, for the institution and for society in general.