What do consumers care about when purchasing experiential packaging?

  1. Álvarez-González, P.
  2. Dopico-Parada, A.
  3. López-Miguens, M.J.
Journal:
British Food Journal

ISSN: 0007-070X

Year of publication: 2024

Volume: 126

Issue: 5

Pages: 1887-1903

Type: Article

DOI: 10.1108/BFJ-07-2022-0579 GOOGLE SCHOLAR
Data source: Scopus