Use of expansive narratives on promotional strategies for series in Instagram: Cases of 'Hit' and 'Wake up' of RTVE

  1. Gonzalez, I.M.
  2. Lopez, M.T.
  3. Martelo, T.R.
Proceedings:
Iberian Conference on Information Systems and Technologies, CISTI

ISSN: 2166-0735,  2166-0727

ISBN: 978-989-54659-1-0,  978-1-6654-3022-7

Year of publication: 2021

Type: Conference paper

DOI: 10.23919/CISTI52073.2021.9476334 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus