Turismo literário no Portoavaliação da sua potencialidade com base na figura de Camilo Castelo Branco

Resumen

This investigation work aims to understand the importance of literary tourism in the tourism offer of Porto. The competitiveness between destinations for being tourist attractions and the change in visitors’ consumption behavior, created the need to assume tourist destinations with a brand to be managed in a strategic perspective. So, the creation of a unique and attractive image is an essential tool to identify a destination and to differentiate it from others. To be competitive, a destination must be able to offer an experience that is different from rival destinations, while attracting and satisfying its visitors. If the choice of tourist destinations in the city is related to the mental representations of individuals, as well as the fact that the importance of cities as a pole of tourist attraction has clearly increased, having already a significant role in the creation of tourist flows, the image of Porto as a tourist destination in the city is now positively perceived by visitors, having increasingly asserted itself as a brand. This work differs from most of the urban tourism studies, as it focuses on the image of the destination as a determinant to consolidate its position in international scene. Camilo Castelo Branco serves as a starting point for the discussion on the possibility of inviting to Porto through literature. Inviting means to attract and retain people presenting a set of literary scripts that show us the real city as a space lived by the author and/or his characters, by integrating them into urban itineraries that result from the fusion of literature (fiction) and topography (real). This invitation is formulated by a series of itineraries that in a way aim to provide the experience of transposing the fictional world to the real world.