Audiencias televisivas y audiencias socialesun estudio comparado entre Algo que celebrar y Las aventuras del capitán Alatriste

  1. Sabela Direito Rebollal 1
  2. Francisco Campos Freire 1
  1. 1 Universidade de Santiago de Compostela
    info

    Universidade de Santiago de Compostela

    Santiago de Compostela, España

    ROR https://ror.org/030eybx10

Book:
Nuevos perfiles y audiencias para una democracia participativa: VII Congreso Internacional de Ciberperiodismo y Web 2.0 : Bilbao, 9 y 10 de noviembre de 2015
  1. Ainara Larrondo Ureta (coord.)
  2. Koldobika Meso Ayerdi (coord.)
  3. Simón Peña Fernández (coord.)

Publisher: Servicio de Publicaciones ; Universidad del País Vasco = Euskal Herriko Unibertsitatea

ISBN: 978-84-9082-236-4

Year of publication: 2015

Pages: 52-69

Congress: Congreso Internacional de Ciberperiodismo (7. 2015. Bilbao)

Type: Conference paper

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Abstract

In this era of media convergence, changes caused by the phenomenon of digitalization have led to a metamorphosis in consumers, who are becoming active in the creation and dissemination of contents on social networks. The popularization of these platforms has entailed a new TV experience, in which viewers are sharing their opinion on social media. Thus, it emerges the known as social audience, who use digital devices to interact with contents broadcasted by television. This study analyses the social networks profiles of Algo que celebrar and Las aventuras del capitán Alatriste, in order to explain if a proper social media management has an effect on audiences. In addition, based on audiometric data provided by Kantar Media, we check the connection between social and traditional TV audience.

Data source: Dialnet