La innovación de las radiotelevisiones públicas europeas en la comunicación digital y las comunidades de usuarios
- Mónica López-Golán
- Marta Rodríguez-Castro
- Francisco Campos-Freire
ISSN: 0719-3661
Year of publication: 2019
Issue: 45
Pages: 241-255
Type: Article
More publications in: Cuadernos.Info
Abstract
Esta investigación analiza las estrategias de innovación e interacción social de las radiotelevisiones públicas europeas como respuesta a los retos de transformación y adaptación a la nueva ecología de la comunicación digital. Metodológicamente, se realiza una exploración de las memorias de las corporaciones, un mapeo de la estructura de sus plataformas en Internet y una observación selectiva de la gestión de las webs y sus comunidades de usuarios de los entes públicos de los cinco países europeos con mayor población (Alemania, Reino Unido, Francia, España e Italia). Los resultados muestran que la participación y gestión de estas comunidades es todavía incipiente, poco proactiva y bastante condicionada por las exigencias de sus organizaciones públicas matrices.
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