Efectos de la diversificación en el binomio rentabilidad-riesgo. Un análisis del sector hotelero

  1. Yolanda López-Picos 1
  2. Luis Otero-González 2
  3. Rubén Lado-Sestayo 3
  1. 1 Universidade de Santiago de Compostela
    info

    Universidade de Santiago de Compostela

    Santiago de Compostela, España

    ROR https://ror.org/030eybx10

  2. 2 Departamento de Economía Financiera y Contabilidad Universidad de Santiago de Compostela
  3. 3 Departamento de Empresa. Universidade da Coruña
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Zeitschrift:
Gran Tour

ISSN: 2172-8690

Datum der Publikation: 2017

Nummer: 16

Seiten: 3-22

Art: Artikel

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Andere Publikationen in: Gran Tour

Zusammenfassung

This paper analyzes the effect of diversification on profitability and risk in a sample of the hotel sector. In order to achieve the proposed objective, an econometric model is used that analyzes diverse measures of diversification, such as the restaurant offer, the offer of room for events or the category among others. The results confirm that hotels offering restaurant present a lower risk, although there is no positive effect on profitability. On the other hand, the diversification of the business throug h the MICE tourism orientation adversely affects profitability and does not contribute to a more stable result. This means that hotels that diversify through a complementary offer reduce the variability of profitability, while those that decide to diversif y in the direction of niche markets do not achieve the expected results.

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Fuente de los datos: Dialnet