Comunicación algorítmica en los partidos políticosautomatización de producción y circulación de mensajes

  1. Eva Campos-Domínguez 1
  2. Berta García-Orosa 2
  1. 1 Universidad de Valladolid
    info

    Universidad de Valladolid

    Valladolid, España

    ROR https://ror.org/01fvbaw18

  2. 2 Universidade de Santiago de Compostela
    info

    Universidade de Santiago de Compostela

    Santiago de Compostela, España

    ROR https://ror.org/030eybx10

Zeitschrift:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Datum der Publikation: 2018

Titel der Ausgabe: Infomediación y automatización

Ausgabe: 27

Nummer: 4

Seiten: 769-777

Art: Artikel

DOI: 10.3145/EPI.2018.JUL.06 DIALNET GOOGLE SCHOLAR lock_openOpen Access editor

Andere Publikationen in: El profesional de la información

Ziele für nachhaltige Entwicklung

Zusammenfassung

Algorithms in the strategies of political parties are becoming increasingly significant, particularly with the use of big data and the inclusion of the automation in the production and circulation of online content obtained from personal data. This paper studies the scope of algorithmic political communication, its strengths, weaknesses and implications in democracy in order to measure the real scenario of robotized information in parties. A qualitative analysis is designed based on in-depth interviews with political advisors and consultants. The results highlight the widespread implementation of algorithmic political communication in the main Spanish parties, although their level of development is irregular. It’s detected that automated information systems are being used primarily in the pre-production and circulation phase of the message and are beginning to be implemented in the production phases. Robots advance in their path as infomediaries between politicians and citizens.

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Esta investigación se enmarca en los proyectos de investigación del plan nacional de I+D+i Usos y preferencias informativas en el nuevo mapa de medios en España: modelos de periodismo para dispositivos móviles (Referencia: CSO2015-64662-C4-4-R), del Ministerio de Economía y Competitividad de España y en la Red Xescom (Redes 2016 GI-1641 Xescom), y Estrategias, agendas y discursos en las cibercampañas electorales: medios de comunicación y ciudadanos (referencia CSO2016-77331-C2-1-R) del grupo Mediaflows.

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Fuente de los datos: Dialnet