Assessing visitor satisfaction with a pioneering agritourism projectvegetable tourism in the Parc Agrari del Baix Llobregat (Barcelona)

  1. Valerià Paül Carril 1
  2. Noelia Araújo Vila 2
  3. Pablo-de Carlos Villamarín 2
  1. 1 Universidade de Santiago de Compostela (España)
  2. 2 Universidade de Vigo (España)
Revista:
Pasos: Revista de Turismo y Patrimonio Cultural

ISSN: 1695-7121

Ano de publicación: 2015

Título do exemplar: The constant Evolution of Tourism: Innovation, technology, new products and experiences

Volume: 13

Número: 4

Páxinas: 741-755

Tipo: Artigo

DOI: 10.25145/J.PASOS.2015.13.052 DIALNET GOOGLE SCHOLAR lock_openRIULL editor

Outras publicacións en: Pasos: Revista de Turismo y Patrimonio Cultural

Obxectivos de Desenvolvemento Sustentable

Resumo

Among the major changes that have occurred in the tourist sector in recent years, of particular note has been the constant emergence of new products that seek to satisfy the needs of tourists demanding new kinds of consumer experiences. A good example of this is agritourism, in which the tourist participates in the typical activities of a working farm. This study focuses on a recent variant of this type of tourism, known as vegetable tourism (or holeriturismo in Spanish). Specifically, an assessment is undertaken of a pioneering project in Spain on an agricultural park: the Parc Agrari del Baix Llobregat (Barcelona). Based on the information obtained from a survey conducted in the Park itself, the degree of visitor satisfaction with the various activities they experience is analysed. Using non-parametric statistical methods, the study seeks to determine whether the visitors’ socio-demographic profile and their knowledge of the concept of vegetable tourism have a significant impact on their assessments.

Referencias bibliográficas

  • Alba J W, Hutchinson, J W. 1987. “Dimensions of consumer expertise”. Journal of Consumer Research, 13(4): 411 -454.
  • Arnberger A, Brandenburg C. 2007. “Past On -Site Experience, Crowding Perceptions and Use Displacement of Visitor Groups to a Peri -Urban National Park”. Environmental Management, 40: 34 -45.
  • Beerli A, Martín J D. 2004. “Tourists’ characteristics and the perceived image of tourist destinations: a quantitative analysis -a case study of Lanzarote, Spain”. Tourism Management, 25(5): 623 -636.
  • Bowen R L, Cox L, Fox M. 1991. “The interface between tourism and agriculture”. Journal of Tourism Studies, 2(2): 43 -54.
  • Brady M K, Robertson C J, Cronin J J. 2001. “Managing behavioral intentions in diverse cultural environments: an investigation of service quality, service value, and satisfaction for American and Ecuadorian fast -food customers”. Journal of International Management, 2(7): 129 -149.
  • Bryant C R, Johnston T R R. 1992. Agriculture in the City’s Countryside. University of Toronto Press: Toronto.
  • Bryant C R, Russwurm L H, Mclellan A G. 1982. The City’s Country side. Land and Its Management in the Rural -urban Fringe. Longman: London/ New York.
  • Carpenter G S, Glazer R, Nakamoto K. 1994. “Meaningful brands from meaningless differentiation: The dependence on irrelevant attributes”. Journal of Marketing Research, 3(31): 339 -350.
  • Craggs R, Schofield P. 2011. “The quays in Salford: an analysis of visitor perceptions, satisfaction and behavioural intention”. International Journal of Tourism Research, 6(13): 583 -599.
  • Cronin J J, Brady M K, Hult G T. 2000. “Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments”. Journal of Retailing, 2(76): 193 -218.
  • Dubé -Rioux L. 1990. “The power of affective reports in predicting satisfaction judgments”. Advances in Consumer Research, 17: 571 -576.
  • Frank R E, Massy W F, Wind Y. 1972. Market segmentation. Prentice -Hall: Englewood Cliffs, NJ
  • Frater J M. 1983. “Farm tourism in England. Planning, funding, promotion and some lessons from Europe”. Tourism Management, 3(4): 167 -79.
  • Frochot I. 2005. “A benefit segmentation of tourists in rural areas: a Scottish perspective”. Tourism Management, 3(26): 335–346.
  • Hernando Riveros S, Marvin Blanco M. 2003. “El agroturismo, una alternativa para revalorizar la agroindustria local como mecanismo de desarrollo local”. http://www.infoagro.net/shared/docs/a5/ACF2DB6.pdf (accessed 16 April 2009).
  • Hilchey D. 1993. Agritourism in New York State: opportunities and challenges in farm -based recreation and hospitality. Department of Rural Sociology, University Ithaca: New York.
  • Hoyland I 1982. “The development of Farm Tourism in the UK and Europe: Some Management and Economics Aspects”. Farm Management, 10(4): 383 -389.
  • Jun S, Hyun Y L, Gentry J W, Song C. 2001. “The relative influence of affective experience on consumer satisfaction under positive versus negative discrepancies”. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 14: 141 -153.
  • Kastenholz E, Davis D, Paul G. 1999. “Segmenting Tourism in Rural Areas: The Case of North and Central Portugal”. Journal of Travel Research, 4(37): 353 -363.
  • Kozak M, Martin. 2012. “Tourism life cycle and sustainability analysis: Profit -focused strategies for mature destinations”. Tourism Management, 1(33):1 88 -194.
  • Li X, Meng F, Uysal M, Mihalik B. 2011. “Understanding China’s long -haul outbound travel market: An overlapped segmentation approach”. Journal of Business Research, In Press, Corrected Proof, Available online 19 October 2011.
  • Meeus J H A. 1995. “Pan -European landscapes”. Landscape and Urban Planning, 1 -3(31): 57 -79.
  • Mesa M. 2000. El turismo rural y el desarrollo local, in V Pérez, E Carrillo, Desarrollo local: manual del uso. Federación Andaluza de Municipios y Provincias y Editorial ESIC: Madrid: 556 -600.
  • Michelyn Y, Aznar O, Guerreira F, Ménadier L, Planchat C, Vollet D. 2007. The Saint -Nectaire cheese landscapes: myth or reality?, in B Pedroli (Ed.), Europe’s living landscapes. Essays exploring our identity in the countryside. KNNV Publishing: Zeist: 48 -64.
  • Molera L, Albaladejo I P. 2007. “Profiling segments of tourists in rural areas of South -Eastern Spain”. Tourism Management, 3(28): 757 -767.
  • Molinero F, Ojeda J F, Tort J Eds. 2011. Los paisajes agrarios de España. Caracterización, evolución y tipificación. Ministerio de Medio Ambiente y Medio Rural y Marino: Madrid. Murphy P E. 1985. Tourism: A Community Approach. Methuen: New York.
  • Oh J Y J, Schuett M A. 2010. “Exploring expenditure -based segmentation for rural tourism: overnight stay visitors versus excursionists to fee -fishing sites”. Journal of Travel & Tourism Marketing, 1(27): 31 -50.
  • Oliver R L. 1981. “Measurement and Evaluation of Satisfaction Processes in Retail Settings”. Journal of Retailing, 1(57): 25 -48. Oliver R L. 1999. “Whence Consumer Loyalty”. Journal of Marketing, 63, Special Issue: 33 -44.
  • Park D -B, Yoon Y -S. 2009. “Segmentation by motivation in rural tourism: A Korean case study”. Tourism Management, 1(30): 99 -108.
  • Paül V, Araújo N. 2012. “Agroturismo en entornos periurbanos: enseñanzas de la iniciativa holeriturismo en el Parc Agrari del Baix Llobregat (Cataluña)”. Cuadernos de Turismo, 29: 183 -208.
  • Pearce P L. 1990. “Farm Tourism in New Zeland. A social situation analysis”. Annals of Tourism Research, 17: 337 -352.
  • Phillip S, Hunter C, Blackstock K. 2010. “A typology for defining agritourism”. Tourism Management, 6(31): 754 -758.
  • Pine B J, Gilmore J H. 1999. The experience economy. Harvard Business School Press: Boston.
  • Przezbórska L. 2003. Relationships between rural tourism and agrarian restructuring in a transitional economy: The case of Poland, en D Hall, L Roberts, M Mitchell Eds. New Directions in Rural Tourism. Ashgate: Aldershot: 203 -222.
  • Radder L, Han X. 2011. “Segmenting And Profiling South African Minibus Taxi Commuters: A Factor -Cluster -Tabulation Analysis Approach”. International Business & Economics Research Journal, 12(10): 127 -138.
  • Secretaría General de Turismo (SGT) 2007. Plan del Turismo Español Horizonte 2020. Documento Ejecutivo. Ministerio de Industria, Turismo y Comercio: Madrid. Sheskin D J. 2007.
  • Handbook of Parametric and Nonparametric Statistical Procedures (Fourth Edition), Chapman & Hall/CRC: Boca Ratón (Florida).
  • Smith W R. 1956. “Product differentiation and Market Segmentation as Alternative Marketing Strategies”. Journal of Marketing, 1(21): 3 -8.
  • Van Dolen W, De Ruytter K, Lemmink J. 2004. “An empirical assessment of the influence of customer emotions and contact employee performance on encounter and relationship satisfaction”. Journal of Business Research, 5(57): 437 -444.
  • Vanhamme J. 2000. “The Link Between Surprise and Satisfaction: An Exploratory Research on how best to Measure Surprise”. Journal of Marketing Management, 6(16): 565 -582.
  • Viñals M J. 1999. Los espacios naturales y rurales. Los nuevos escenarios de turismo sostenible, en M J Viñals, A Bernabé Eds. Turismo en espacios naturales y rurales. Universitat Politècnica de València: València: 13 -33.
  • Zhou K Z, Nakamoto K. 2007. “How do enhanced and unique features affect new product preference? The moderating role of product familiarity”. Journal of the Academy of Marketing Science, 1(35):53 -62.
Fonte de datos: Dialnet