Transparency, Online Information and Pre-election Surveys
- Carlos Pío Del Oro-Sáez
- Berta García Orosa
- Nuria García Guillín
- Miguel Túñez López (coord.)
- Valentín-Alejandro Martínez Fernández (coord.)
- Xosé López García (coord.)
- Xosé Rúas Araujo (coord.)
- Francisco Campos Freire (coord.)
Publisher: Springer Suiza
ISBN: 978-3-319-91859-4, 978-3-319-91860-0
Year of publication: 2019
Pages: 329-347
Type: Book chapter
Abstract
The diffusion of pre-election studies should respect national and international standards of transparency of opinion studies. Compliance with these codes of dissemination of pre-election opinion studies guarantees readers’ access to accurate and truthful information. Based on these standards, this paper analyses the digital media dissemination of pre-election polls in the 2015 elections in Spain, subject also to a proper electoral law. The methodology used was the analysis of the published content information and the in-depth interviews with those responsible for the selected opinion studies.