The shift of focus in audience researchThe impact in media strategic planning
- Ana Isabel Rodríguez Vázquez
- Sabela Direito Rebollal
- Diana Lago Vázquez
- Puentes-Rivera ivan
- Campos-Freire francisco
- López-García, xosé
Verlag: Media XXI
ISBN: 978-989-729-196-8
Datum der Publikation: 2018
Seiten: 75-90
Art: Buch-Kapitel