Los Media Labs como motor de Innovación en la Televisión Pública de Europa

Resumo

The advent of the Internet and TIC have revolutionized journalistic formats and narratives in the context of convergence, where the integration of media newsrooms and professionals is increasingly accused and multidisciplinary. In this context, medialabs introduced in the nineties a space for research and development in media companies. With significant growth in the last decade, audiovisual innovation laboratories have enabled the development of television strategies based on the promotion of innovation. The labs are an essential engine in the definition of a new public television that promote citizen participation and give added value to television content. From economic and strategic effort in enhancing the labs as new vehicles for the construction of a more social and multimedia television, this research studies the laboratories developed by corporations radio public television in Europe. It is present a snapshot of the activities, functions, techniques and innovative ways that these laboratories developed within the framework of the new transmedia narratives and interaction management. To this end, it has chosen a mixed methodology based on direct observation and measurement of the contents published in each of the laboratories identified. The results show the relevance of these areas of innovation in European public television radio companies, whose areas of activity and experimentation leading the development of new ways to produce and consume audiovisual content.