Publicacións (6) Publicacións de MARIA BELEN BANDE VILELA

filter_list Marketing

2024

  1. “I love your brand! I engage with you, and I do online brand-related activities (COBRAs)”: the role of brand value

    European Journal of Management and Business Economics

2023

  1. Building food consumer loyalty through economic corporate social responsibility: the moderating effects of environmental and social dimensions

    Journal of Environmental Planning and Management

2021

  1. Influence of companies´ credibility and trust in corporate social responsibility aspects of consumer food products: The moderating intervention of consumer integrity

    Sustainable Production and Consumption, Vol. 28, pp. 129-141

2019

  1. Salesperson coping with work-family conflict: The joint effects of ingratiation and self-promotion

    Journal of Business Research, Vol. 95, pp. 143-155

2015

  1. Consumer ethnocentrism and consumer animosity: Antecedents and consequences

    International Journal of Emerging Markets, Vol. 10, Núm. 1, pp. 73-88

2008

  1. Influence of salesperson self-monitoring on the use and effectiveness of impression management tactics.

    XX Encuentro de Profesores Universitarios de Marketing [Recurso electrónico]: Universidad de Las Palmas de Gran Canaria, 17-18-19 de septiembre de 2008